Friday, October 30, 2009

FOX (Insert Baseball Analogy Here) to win Thursday Night


FOX scored again with Game Two of The World Series averaging a solid 18.95 million viewers on Thursday night (final ratings numbers on the telecast will post sometime today), the first official night of the November sweeps period. In adults 18-49, FOX dominated with a 5.7 rating. CBS returned to first run episodes of its lineup and attracted 14.11 million viewers, which was good enough for second place in total audience and third in 18-49 (3.5/9). ABC was third with 10.54 million viewers, yet ahead of CBS in the key demo with a 3.8/10 rating. NBC struggled in fourth with only 5.55 million viewers and a 2.4/6 in 18-49. The CW was fifth with an audience of roughly 3.53 million and a 1.7/4.

At 8pm, CBS’s Survivor: Samoa was the most watched non-baseball program with 12.5 million viewers (7.1/11). Flashforward, on ABC, occupied the third place position with 8.95 million (5.7/9), well ahead of the comedy duo of Community and Parks and Recreation which averaged 5.48 and 4.96 million viewers respectively (3.6/6 and 3.2/5 in households). On the CW, The Vampire Diaries continued to impress, this week boasting an audience of 4.2 million and a 2.6/4 household rating.

CSI claimed second for CBS at 9pm with 14.9 million viewers (9.0/14), slightly ahead of ABC’s Grey’s Anatomy (13.4 million; 8.6/13). NBC’s comedy block was fourth, with The Office averaging 8.14 million (4.8/7) and 30 Rock – still off considerably in the ratings from last season’s first few episodes -- only posting about 6 million (3.7/6). The CW’s Supernatural was last with 2.9 million viewers and a 1.7/3 in households.

CBS continued a second place sweep with The Mentalist retaining its entire lead-in, averaging 14.9 million viewers and building on CSI’s household rating to post a 9.4/15. Private Practice on ABC was third (9.2 million; 6.2/10), and NBC’s The Jay Leno Show (4.4 million; 2.9/05) was fourth.

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