Thursday, October 29, 2009

FOX Hits a Home Run on Wednesday


FOX was the most watched network last night, thanks to Game One of The World Series which averaged a solid 17.8 million viewers (10.9/17). Since the telecast was a live event, the ratings may tick up or down slightly when all the markets are tallied, but right now it looks as if FOX scored the best Game One numbers in 5 years. CBS, still in repeats, ranked second for the night in terms of total viewers (8.49 million; 5.6/9) and tied for NBC third in adults 18-49 with a 2.1/5. ABC was third overall with 6.64 million viewers (4.7/7), yet second in adults 18-49 with a 2.5/6. The CW was dead last with 2.47 million viewers (1.6/3) and a 1.2/3 in the all important demo.

Reruns of The New Adventures of Old Christine (6.61 million viewers; 4.3/7) and Gary Unmarried (6.44 million; 4.2/7) combined to put CBS in second place after The World Series at 8pm. Perhaps a sign of the lack of confidence ABC has in Hank, the net opted for another airing of It’s The Great Pumpkin, Charlie Brown instead of the Kelsey Grammer sitcom which attracted 6.32 million viewers (3.7/6) – which was an improvement of about 500,000 viewers from Hank’s numbers last week. The Middle finished the hour for ABC, building to 6.63 million viewers (3.9/6). NBC’s special Monsters vs. Aliens: Mutant Pumpkins from Outer Space came in a hair behind ABC with 6.3 million viewers (3.3/5). Over on The CW, Tyra and the gang on America’s Next Top Model averaged 3.5 million viewers (2.3/4).

At 9pm, a rerun of Criminal Minds (9.72 million viewers; 6.3/10) was the most watched non-baseball program of the night. On ABC, Modern Family and Cougar Town both posted gains versus last week in spite of being opposite The World Series, averaging 9.23 and 7.51 million viewers respectively (5.5/8 and 4.8/7). NBC’s Law and Order: SVU was close behind with 8 million viewers and a 5.1/8 household rating. The CW aired a rerun of its hit The Vampire Diaries, which failed to scare up much interest, only posting a 1.0/2 household rating and 1.4 million viewers.

At 10pm, CBS’s rerun of CSI: NY (9.22 million viewers; 6.2/10) easily captured second place ahead of ABC’s struggling Eastwick (5.06 million; 3.3/6 and NBC’s The Jay Leno Show (4.98 million; 3.3/6).

And lastly, being a huge Modern Family fan, I feel the need to point out that the new comedy was the most watched non-World Series show last night in adults 18-49. MF posted a strong 3.7/9 rating in the demo, which was its best performance in 4 weeks. In addition, the show hit series highs in adults 18-34, key men, teens, and kids. You can read all the details in this press release from ABC. So, apparently my grassroots campaign to get as many viewers as possible to watch Modern Family is working!

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