Monday, October 26, 2009

FOX scores with NFL and MLB on Sunday


FOX was easily the most watched network last night, thanks to an NFL game that spilled over into primetime and ALCS game 6 between the Angels and the Yankees. FOX averaged 15.77 million viewers (9.8/15 household rating) over the course of the evening, with a 5.5/14 rating in adults 18-49. NBC came in second, with its football coverage averaging 10.977 million viewers (6.7/11) and a 4.2/11 rating in adults 18-49. ABC was a close third with 10.690 million viewers (6.7/11) and a 3.3/8 18-49 rating. CBS was a fourth, lost in the shuffle, posting a weak 9.978 million viewers (6.3/10) and an even weaker 2.2/6 adults 18-49 rating.

The 7pm hour was dominated by FOX’s football overrun which averaged a whopping 21.04 million viewers (12.0/20 in households). CBS’s 60 Minutes was a very distant second with 12.2 million viewers (7.9/13) and ABC’s America’s Funniest Videos was third with 8.4 million (4.9/8). NBC’s Football Night in America was fourth with 5.5 million (3.5/6).

At 8pm, Game Six of the American League Championship Series kept FOX in first place with 15.8 million viewers (9.3/14). Sunday Night Football kicked NBC up to second place with 12 million viewers (7.2/11). The Amazing Race came in third for CBS with 11 million viewers (6.4/10) and ABC’s Extreme Makeover: Home Edition was just behind with 10.6 million (6.4/10).

NBC’s football coverage inched by FOX at 9pm, averaging 14.1 million viewers (8.4/13) over the 13.84 million (8.5/13) for baseball. ABC’s Desperate Housewives actually scored the best household rating (8.8/13), despite coming in an extremely close third with 13.81 million viewers. That pileup for NBC, FOX, and ABC left only scraps for CBS’s newbie medical drama Three Rivers, which was D.O.A. with only 7.9 million viewers (5.0/8)

FOX closed the night out with 12.4 million (7.7/13), slightly ahead of NBC’s 12.2 million viewers (7.7/13). Over at ABC, Brothers & Sisters lost 27% of its Housewives lead in to post 10 million viewers (6.7/11) and Cold Case left CBS in fourth with a mere 8.8 million (5.8/10).

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